You might wonder what does SEO has to do with business? I’ll tell you what; SEO is capable of turning your website into a compass that leads local and international clients into your products and services.
You might wonder what does SEO has to do with business? I’ll tell you what; SEO is capable of turning your website into a compass that leads local and international clients into your products and services. In simple words, when customers use search engines, they trust them to show reliable websites and relevant products on the first search results, SEO is used to place your website among the top search results.
SEO is mainly divided into keyword analysis, on-page SEO, off-page SEO and, technical SEO. Each process has its own effect on improving the ranking yet, they work together as one. In this blog, we shall talk about off-page SEO, how it works and, how does it improve your engine ranking.
It includes all the SEO processes occurring outside your website. Just like any other SEO component, it aims to improve your website ranking and attract loads of traffic. Most people think that off-page SEO is just about linking while it actually holds many other factors. Understanding how off-page SEO works can help you expand your reach base.
Off-page SEO is important because it goes beyond your website and its content, giving you more marketing options! Off-page SEO mainly includes Backlinks building, content marketing, social media management, podcasts and, reviews.
Link building is known as the first step of any successful SEO strategy but careful my friend! link building is not random or simple. The first rule to keep in mind is that Google prefers quality over quantity meaning that no spam links are allowed!
As a business owner, creating a website is the first obvious step before you start enriching your website with creative content and relevant keywords. Just there, you might wonder why you still don’t have a high spot on the SERPs though you already have a great fast-loading website! To understand why we need to think like Google. Google is just another small world that cares about reputation and takes into consideration the good and bad things the neighbors say about you. You need to link your website to reliable sources across the web, to do so you have the organic way and the creative way, shall we talk about both?
The organic way includes having one of a kind website with unique content (blog posts, creative videos, relevant infographics) that encourages other websites to talk about your business and link to it. Let’s assume that you’re selling organic products to avoid harming the environment, well that’s a matter of global interest! We are not downplaying common business, our tip for you is to show what’s unique about your business. In other words, give the people something to talk about!
I know you’ve been waiting to hear about the creative way because who doesn’t want a fast success?! The creative way is all about patience and research. Start with knowing your business and searching for what suits it. As the number of links you have is not more
important than the quality of the links. In simple words, if you sell pets supplies, it doesn’t make sense to link with a beauty website!
Google sees links as reliable proof about your products, let’s get back to the same example if you sell pets supplies and link to pets shelters or pets care websites, Google would make sure that your website is a trustworthy pets website.
Keep it Lowkey!
Instead of having hundreds of broken and spam links that harm your website reliably, be patient and only keep the relevant trusted links.
Link building and content marketing work hand in hand to improve your SEO. Let me tell you how; The first important step is blog writing and posting.
Choosing blog topics is not random at all, you need to choose topics that are both; relevant to your business that people would like to read. Keep your blogs concentrated on one idea with general relevant keywords while including side keywords that refer to the main blog topic. Another important factor of blog writing is to keep the content plagiarism-free as duplicate content can negatively affect your brand’s authenticity. After writing a unique professional blog, you can add your website’s link and start the journey of finding the best place to publish it.
Avoid publishing your blogs on useless websites meaning, if you run a cosmetics business, don’t pulpish your blog at a cars website “even if you can”
Content marketing can also be done through social media. Don’t estimate the power of social media advertising because it’s capable of increasing your website traffic if used right. Your social media posts need to be appealing and creative. Start by finding high-ranking keywords that suit your business then enrich your posts with unique photos and videos. Another important step is adding relevant hashtags to your daily posts.
A great trick all influencers use is posting in the right engaging times which are usually between 8:00 AM to 12:00 PM.
For posts titles, choose the ones that would make readers curious enough to visit your website and see for themselves. Words like affordable and modern always work like a charm. Also, don’t forget to optimize the length of your posts because even google doesn’t have the time to read 3000 words per post!
There’s a common mistake most companies make which is publishing posts that has no sharing feature, it’s very important to keep your posts sharable on any platform.
After learning about the important basics of Off-Page SEO, we have one last piece of advice for you! Remember to always consider off-page SEO a wide world of marketing chances that goes beyond your website and its content. The reason marketing experts sure the importance of off-page SEO for promoting your businesses is that it features an unlimited space of creativity and freedom to promote your business the way you wish through different methods.