SEO is without a doubt the holy grail of the digital marketing business. It simply stands for(Search Engine Optimization). It’s the process of improving your business site to gain more traffic on search engines, like Google or Bing, for example, so your website would appear on the top of the search results whenever someone searches for something r search results, the more customers and followers your business will gain over time. So in short, it’s the process of improving the positioning and appearance of your website in organic search results.